DOXA, a brand synonymous with pioneering professional diving watches, has announced the launch of its latest creation, the Sub 300β. This model, arriving in five vibrant colorways, marks a fresh chapter in DOXA's storied 130-year history, appealing to both new enthusiasts and long-standing fans.

DOXA's journey in revolutionizing dive watches began in 1967 with the SUB concept – the first of its kind to be widely available. This groundbreaking model, water-resistant up to 300 meters, featured a novel unidirectional rotating bezel with dual dive time and depth indications based on US Navy’s no-decompression tables. The SUB 300's iconic orange dial became a symbol of underwater adventure, even garnering attention from Jacques-Yves Cousteau.

The innovation continued in 1969 with the SUB 300T Conquistador, the first dive watch to integrate a helium release valve (HRV). This feature, essential for saturation diving, allows trapped helium to escape during decompression, thus safeguarding the watch from damage due to pressure buildup.

Today, DOXA presents the Sub 300β, a modern reinterpretation of its classic design. The 300β retains the essence of its predecessors while incorporating contemporary design elements for a new generation of collectors. Key features of the new model include:

• A slimmer profile: Despite retaining the 42.50mm stainless steel case, the new Sub 300β boasts a sleeker 11.95mm height for a more refined look and feel.
• Enhanced aesthetics: The Sub 300β features a black ceramic bezel, a sunburst-finished dial, and a screw-down crown, elegantly balancing sportiness and luxury.
• Versatile and functional: The watch maintains a water resistance of 30 ATM, ensuring it remains a capable tool for professional diving.
• Multiple color options: Available in Professional, Searambler, Caribbean, Divingstar, and Aquamarine, the wave pattern dials inject fun and vibrancy into the design.

• Strap choices: The Sub 300β comes with a rubber strap, with a stainless steel bracelet available upon request.
• Movement: Powered by a Swiss automatic movement, the watch promises a 38-hour power reserve.

• The DOXA Sub 300β series is now available for purchase on DOXA’s website.
• Pricing starts at $2,250, making it an accessible option for enthusiasts looking for a blend of tradition and modernity in their timepiece.

DOXA's Sub 300β series represents a bold step forward, fusing the brand's rich heritage with contemporary design trends. It's a watch that not only pays homage to the spirit of sea exploration but also adapts to the changing tastes and needs of today’s watch enthusiasts.