Bulova has unveiled its Snorkel collection, a series of dive watches crafted with “hybrid ceramic” cases. Featuring bold colour combinations and priced at an accessible $350, this collection is a nod to Bulova’s heritage while embracing modern, playful aesthetics. Drawing inspiration from the brand’s classic Oceanographer 666 “Devil Diver,” the Snorkel lineup introduces four unique designs that cater to casual wearers. With a 100-meter depth rating and vibrant design language, these watches are as fun as the activity they’re named after—snorkeling, a more relaxed alternative to deep-sea diving.

The Snorkel collection includes four distinct models, each named after marine life: Blue Tang, Sea Turtle, Clownfish, and Great White Shark. Each watch features contrasting accents that create eye-catching combinations, housed within a 41mm “hybrid ceramic” case. While the exact composition of this material remains ambiguous, Bulova describes it as “scratch-resistant and versatile,” marking the company’s first foray into using this innovative material.

One of the highlights of the Snorkel collection is the wave-patterned dial, which decorates the lower portion of each model, evoking the underwater view of a snorkeler. Each watch’s caseback features an intricately engraved depiction of its namesake marine creature, adding an extra layer of charm. Complementing the vibrant dials, perforated rubber straps and colourful seconds hands complete the look. Powering the collection is the reliable quartz Calibre 2115 by Miyota, a sister company of Bulova within the Citizen Group.

The Snorkel collection has drawn comparisons to recent Swatch collaborations, such as the MoonSwatch and Scuba, particularly due to its bold colours and ceramic-inspired materials. The pastel tones in the Snorkel designs are fittingly whimsical, offering a refreshing alternative to traditional dive watches. Priced at $350, the Snorkel collection sits between the MoonSwatch ($270) and the Scuba ($400), making it a compelling option for buyers seeking a playful yet affordable watch.

Unlike some limited-edition counterparts, the Snorkel collection is readily available online without any restrictions. This ensures greater accessibility for watch enthusiasts and casual buyers alike. With its fun designs and accessible price, the Bulova Snorkel collection offers a new way to enjoy the dive watch experience.

For enthusiasts looking to delve deeper into Bulova's expansive watch offerings, several insightful resources are available. Explore Bulova's latest venture into the GMT diver segment, which showcases the brand's innovation in creating versatile, travel-ready timepieces, by reading the detailed review here. If you're considering adding a Bulova to your collection but need guidance on selecting the right model, this comprehensive guide on choosing the right Bulova watch can help you make an informed decision. Additionally, for those fascinated by the charm and history of older models, a deep dive into vintage Bulova watches offers a glimpse into the brand's rich heritage and the timeless designs that have defined its legacy.